Lavazza, one of the largest coffee companies in the world, is using supply chain tracking on Algorand to track and authenticate its coffee production. A real world use case that benefits from immutability and common knowledge.

[u/gigabyteIO]

Lavazza Coffee is using Algorand for supply chain traceability, and they’re not slowing down.

They have been doing this for years now. A great proof of concept for huge corporations that want to leverage blockchain to add transparency and trust, in July alone they recorded on-chain:

• 20,000+ tons of coffee cherries
• 189+ tons of green coffee
• 50+ tons of roasted coffee

To see the transactions on-chain, go to the link below and click on the transaction ID. In the notes section you can read all the details:

https://allo.info/account/IHUIX3OSTQO7DQ77SOQ66IR6WVQ5PAFGTBF4TBEC36IUSLGU7O3KD6TJ4E/txns

[u/BlazedAndConfused]

The thing is most companies don’t want to add transparency. Look at Meta. The big ones often want to hide as much as they can

[u/FlinchMaster]

A traditional database would have managed this cheaper, faster, been easier to maintain, and more scaleable than whatever this setup is. I'm all for interesting usage of crypto, but let's be real here.

[u/amanj41 → u/FlinchMaster]

Cheaper for who? Doesn’t get much cheaper for users to have a free public database with negligible transaction fees. Spinning up a DB in AWS and building a service with an API is more expensive singe ALGO is so cheap. I don’t think ALGO’s low fees are sustainable in the long run tho

[u/baIIern → u/amanj41]

Depends on the number of transactions. The cost of a database is many times cheaper than ALGO's

[u/Top_Mind9514 → u/amanj41]

ALGO has been being used in the middle east theater for a while now.

[u/coldfusion718 → u/FlinchMaster]

A traditional database isn’t decentralized or immutable.

[u/GeneralZex → u/coldfusion718]

It doesn’t need to be for this use case though. What value is there in immutability of a commodity that more of can be produced whenever it is needed? How do I know they aren’t producing more in secret that is off chain? I don’t, so that means I have to trust them. Well if I have to trust them, a blockchain is entirely unnecessary. Especially when one considers the finite life cycle of coffee; why does this need a blockchain when realistically that 50 tons of coffee will be out of their hands in relatively short order and there will be another 50 tons on its way to replace it?

[u/GraDoN → u/GeneralZex]

This has always been the dagger in Blockchain from being useful in a real-world scenario. From a company perspective there is almost never a benefit to existing database software and from the public perspective you are at the mercy of the user to actually input accurate information.

As you mentioned, if you trust the user enough to actually put accurate information in, then why do you need Blockchain.

[u/astropup42O → u/GraDoN]

I agree I think zero proof databases is the only real use case which can’t easily or cheaply be replicated outside of crypto but it hasn’t had much real world cases yet

[u/OnionQuest → u/coldfusion718]

Isn't it a problem if Folgers knows how much and from whom their competition is sourcing their beans?

[u/baIIern → u/FlinchMaster]

Also I'd like to know if this is even true, OP came up with a blockchain explorer link that could be anything lmao.

Pretty sure that business guys at Lavazza know that a database is much cheaper and keep it with that.

[u/gigabyteIO → u/FlinchMaster]

This would defeat the whole point of immutability and transparency.

[u/pwinne → u/FlinchMaster]

Cheaper? More scalable. ALGO would be cheaper than traditional cloud and DB licensing etc.

[u/baIIern → u/pwinne]

Source? Because I really doubt that on a business scale.

[u/pwinne → u/baIIern]

I was basing this on a bank in Australia’s trial of VET - I have no other source :)

[u/Baseic]

Looks to be mostly unused with less than 400 entries since 2022. Probably just some intern project to play around with.

Edit: OP has blocked me. It's probably in their best interest to block valid criticism if they're trying to shill something. Keep this in mind the next time you read such an 'announcement'.

[u/AdministrativeChef47]

Love seeing algo succeed in the RWA space

[u/Top_Performance_732 → u/AdministrativeChef47]

This isnt RWA (obviously) and its also fake news, they arent really using Algo.

[u/SenseiRaheem]

Blockchain for the food chain. Nice.

[u/Impressive_Reality11]

So one coin that's not Useless. Nice!

[u/Swerve99]

Shouts out torino

[u/HBAR_10_DOLLARS]

HBAR eats Algo for breakfast, sorry guys

[u/Chronicle112]

Nice, on top of that, I like their coffee lol

[u/rusty0004]

Vechain Bro's 🤣