r/UnitedFootballLeague • u/astroknight1701 • 24d ago
Discussion Dear Mike Repole
So you’re demanding 5,000 Stallions season ticket purchases in the next few days, and then you promise “better marketing” AFTER that? Forgive me if I find that a little @$$-backward, Mike.
How about a month of solid advertising and then see how many purchases are made? Otherwise this sounds like Stan Kroenke saying he’ll keep the Rams in St. Louis if only the city spends a billion on the dome, when in fact he decided he was leaving years before.
I’ve talked to friends and family in Birmingham, big football fans, who didn’t even know the Stallions existed, and it would certainly be easy to not know given the near-total absence of marketing! If you truly believe in Birmingham as you say, let’s see it. Give the city a chance. Really get the word out and allow a little more time, and I think you’ll get the response you want.
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u/Mundane-Club-7557 Michigan Panthers 24d ago
To add to it the amount of uncertainty the league created in 4 of the fan bases doesn’t help. Some will argue that it will drive people to support but in reality it only drives the fans who were already going to a lot of games to support. For casual fans/people who are just becoming interested it drives them away. The mentality is “why would I get involved if they are going to leave anyway”.
It was truly dumb of them to do that. Had they brought repole in, made a real marketing effort, and fans didn’t come then this is a different discussion but they put the cart ahead of the horse.
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u/Willibrator_Frye Birmingham Stallions 23d ago
I’m just not certain there’s going to be that big of an attendance jump in a different city. I mean, Columbus has Mapfre Stadium available but is there really going to be more fans showing up week in week out in the defending college football champs’ home city than in Birmingham? Is there any sort of ongoing grassroots effort to bring a UFL team to a city like we’ve seen in soccer?
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u/MajesticSumpPump St Louis Battlehawks 23d ago
Birmingham fans seem to chronically make excuses for not attending games. Church, heat, whatever. If you really do have so many countervailing factors against attendance, maybe it's not a good market.
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u/Mundane-Club-7557 Michigan Panthers 23d ago
I think there are some good markets out there, and Columbus is probably one of them. But if the league gives a half assed effort in marketing then yanks teams for lack of attendance I doubt that helps them anywhere. Why become a fan if it could just be yanked out of no where.
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u/Willibrator_Frye Birmingham Stallions 23d ago edited 23d ago
I'd suspect that there are quite a few cities that could host a team and might even have a workable stadium.
I'm just wondering if there's any sort of grassroots effort by fans or even city officials to bring UFL football to town.
Or do you just end up swapping 9k fans in Birmingham (where at least there's four years of presence - maybe not enough - but it's something) for 9k fans in another town where you have to start from scratch?
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u/pwolf1771 Arlington Renegades 24d ago
They win three straight titles and no one had any idea they existed? How big is Birmingham?
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u/ethanmx2 24d ago
Ok. I re-read that tweet about the “5,000 season ticket holders in a week” thing. Nowhere was there any sort of ultimatum that if Birmingham failed, the team would move.
It’s absolutely a soft sales target. A way to gauge how the city does without his dollars.
Right now, with him counting the suite as 200, y’all are at 1,600 of 5,000. 32% of the way to your target WITHOUT marketing dollars.
The object of the exercise isn’t 5,000 season ticket holders or bust. It’s “How much marketing does the city need to reach 5,000; and how much can they do just on their own?”
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u/Callywood Memphis Showboats 24d ago
I agree. I'll add that while I have seen the official UFL and Birmingham Stallions social media accounts pushing the 5K season ticket deposits info, I have not seen any of the official accounts mention anything about the 1 week deadline.
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u/theTIDEisRISING Birmingham Stallions 24d ago
Right now, with him counting the suite as 200, y’all are at 1,600 of 5,000. 32% of the way to your target WITHOUT marketing dollars.
Where are you seeing this? Out of curiosity
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u/Callywood Memphis Showboats 24d ago
He's referencing what Repole said in his most recent statement.
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u/PaddyMayonaise 24d ago
I don’t see what anyone can complain about. He’s currently doing blitz to generate and then evaluate interest, and seemingly it’s has awesome results so far
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u/ArockproUser Birmingham Stallions 23d ago
All i have seen is online. Has he done anything either? i may have missed it.
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u/Weary_Title_3901 24d ago
Come on. 3 straight championships and No one in Birmingham has heard of the stallions? That doesn’t pass the sniff test.
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u/MCallanan Arlington Renegades 24d ago edited 24d ago
Not just that but the television ratings in Birmingham for Stallions games tell us that people are aware of the Stallions in Birmingham.
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u/MaxS777 24d ago
Are they aware of where the stadium is from March to June? It wouldn't appear so...
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u/m_c__a_t 24d ago
We’re aware of where the stadium is but ownership doesn’t appear be. Nobody is getting out there week after week to be roasted to death protective at 2:00 pm. When they let us have night games that first year things were jumping.
If ownership is going to belittle us when they’ve done nothing but make the fan experience worse over the last 3 years then they’re even more incompetent than they’re letting on.
I love having the stallions in town but I can’t stand this ownership group
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u/astroknight1701 24d ago
My cousin who has been a (very annoying) Alabama fan for life had no idea. My financial guy I always talk college football with had no idea. In fact the only person I talked to who knew about them was my old high school friend who was a big Stallions fan like me back in the 80s. I was surprised. I don’t live in the Ham anymore but I’ve done what I could to spread the word. I think in the old days when people read newspapers and watched local news it would have been unavoidable, but now, not so much.
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u/ArockproUser Birmingham Stallions 23d ago
I'd say about 50/50. Some that know poo poo the Stallions saying it garage football, they only win because the others suck, etc, etc. i hate that. i wish we had more money in the game so we could at least be on par with the 80's USFL. I still stay ownership will do that but no one wants to buy these teams or the UFL is not selling.
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u/TwizzlersSourz Birmingham Stallions 24d ago
It is a minor league, not a Big Four franchise.
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u/Weary_Title_3901 24d ago
I forgot… which big four franchise does Birmingham have?
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u/ArockproUser Birmingham Stallions 23d ago
Birmingham metro will tell you ALABAMA rooooooooooooooooooollll Tideeeeeeeeeeeeeeeee..lol
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u/theTIDEisRISING Birmingham Stallions 24d ago
Why does that matter lol
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u/Weary_Title_3901 24d ago
UFL is the only game in town. Let’s be honest. Attendance could and should be better. I like the city, but Bham should have better attendance that what it has had. Jmo
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u/theTIDEisRISING Birmingham Stallions 24d ago
I don't disagree about attendance but at the end of the day, lack of interest in Spring football is a pretty universal thing, regardless of what other pro sports leagues exist
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u/Rhine1906 Birmingham Stallions 24d ago
Also, uh Alabama is right down the road. To say “it’s the only game in town” is to not functionally understand Alabama.
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u/TwizzlersSourz Birmingham Stallions 24d ago
Seriously. Spring football is a minor league.
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u/ArockproUser Birmingham Stallions 23d ago
if we can get to old USFL levels that will really help with that image
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u/ImDeepState Birmingham Stallions 24d ago
I live in another city south of Birmingham and I knew who the Stallions are. I think it’s clear that the Stallions are going to move. UFL is just trying to get money.
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u/astroknight1701 24d ago
My own sports-obsessed kids know about the UFL and laugh it off as minor-league small potatoes.
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u/ArockproUser Birmingham Stallions 23d ago
that makes me sad. i have pulled my kids into it. the youngest I am making an obsessed fan. She will cry if they leave
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u/theTIDEisRISING Birmingham Stallions 24d ago
This is very real, I live here. The overwhelming majority of people in this city have no idea what the UFL is, even among football fans
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u/DoctorFenix St Louis Battlehawks 24d ago
I think it’s even worse for them if the contention is that people in Birmingham have heard of the Stallions and still don’t go.
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u/Plus_Molasses_9379 24d ago
You had since 2022 to actually show up. I’m tired of “well tickets went up 500%” when I constantly saw tickets in the $10-18 range or there was a craft fair in town, it was partly cloudy and 82 degrees, it was during my 11am church service. Nothing but excuses. He’s had success with everything he’s been involved with. This is a business at the end of the day and something needs to change or there won’t be a league for long. He’s actually listening to fans and communicating which hasn’t been done at all since merger.
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u/HotRelationship8761 24d ago
I think he’s smart to do so. You want your team so bad - then prove it.
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u/m_c__a_t 24d ago
What other market has 5k season ticket deposits sold already except maybe St. Louis?
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u/HotRelationship8761 24d ago
None? Lol. League is bleeding money. Set strong precedents for markets that are failing.
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u/astroknight1701 24d ago
That’s fine. What I’m saying is give them a chance to prove it. Start by letting them know the Stallions exist.
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u/MaxS777 24d ago
People know they exist. I don't even live anywhere near Alabama and yet I've seen tons of Stallions local Birmingham news segments for years on YouTube. I've seen print coverage of the team in several Birmingham and Alabama online publications for years. The team is on national TV often during the season because they win so much.
People in Birmingham know the Stallions exist. They just don't give a damn.
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u/theTIDEisRISING Birmingham Stallions 24d ago
I don't even live anywhere near Alabama
So you are uniquely qualified to weigh in!
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u/DingerSinger2016 Birmingham Stallions 24d ago
You are also a fan of the league so the YouTube algorithm will feed you more UFL content, someone who doesn't know about the league will probably not see it. And most people don't read print. Just stating how it is in Alabama.
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u/Rhine1906 Birmingham Stallions 24d ago
I think there’s a gross overestimation of the foothold the Stallions have. Go visit the Bham sub where the Stallions are brought up and the main response is indifference.
Getting out and talking to people you see the same.
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u/Brandon_Schwab 24d ago
Start by letting them know the Stallions exist.
What fascinates me is how often people say this, while arguing the team is popular. Ask them why the Stallions shouldn't move, they talk about having the highest local ratings. They'll also point out google trends and other metrics showing them being popular. The latest being out of all 50 states, Alabama is second only to Missouri when it comes to league related searches.
Also I'm fairly certain when people brag about the ratings, they don't understand what a share means and instead think it's total viewers compared to other markets. Which would make things worse. It's essentially arguing that Birmingham has more total viewers than any other city in the country, while at the same time arguing that no one locally knows about the team.
I'm not even wanting them to move, but people have to admit that out of every team in this league, they have least amount of excuses for attendance.
You can't argue how things would be if only the team was good.
If marketing sucks equally for every market and you are apparently that popular locally, you shouldn't even be in any relocation rumors.
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u/jtbush91 Birmingham Stallions 24d ago
The Birmingham TV market stretches from as far north as Cullman to south of Montgomery and then the entire width of the state. That’s a very large area that not many people outside of the state realize. So the Birmingham Tv viewership numbers are somewhat misleading to those out of state.
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u/astroknight1701 24d ago
Montgomery is not in the Birmingham TV market.
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u/jtbush91 Birmingham Stallions 24d ago
Tell that to James Spann
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u/astroknight1701 24d ago
I don’t care what James Spann says, Montgomery is not in the Birmingham TV market.
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u/astroknight1701 24d ago
This isn’t hard to figure out. The Stallions have a core committed fanbase, but there’s not much awareness beyond that. Hope that helps.
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u/theTIDEisRISING Birmingham Stallions 24d ago
but people have to admit that out of every team in this league, they have least amount of excuses for attendance.
Except for the relative populations of the cities. Kind of a big deal
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u/MCallanan Arlington Renegades 24d ago
Except for the relative populations of the cities. Kind of a big deal
That’s an indictment against the market, you’re aware of that no?
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u/MCallanan Arlington Renegades 24d ago
Always a good contributor and all of that is 100% accurate and should be sticky posted but let’s take it another step.. The Birmingham Stallions have collectively been the most marketed team in this league since the return of spring football in 2022. Whether you want to argue it’s because of the extra season, the USFL hub format, the additional home playoff games or the Championships.. The Stallions since 2022 have been the most marketed team in this league. It’s crazy to argue marketing is the problem there.
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u/DanTheDeer 24d ago
My man, the team has been around for three years under the same conditions as every other teams and has won multiple championships. There's been ample time for them to "prove it."
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u/astroknight1701 24d ago
Original Bham Stallions avg attendance: 30,320
Bham Fire avg attendance: 25,442
Bham Barracudas avg attendance: 16,843
Bham Thunderbolts avg attendance: 17,002
Bham Iron avg attendance: 14,037
UFL Stallions avg attendance: 9,399 (2022 unavailable)
But sure, the league is doing all it can to promote, awareness is great, this is all on Birmingham. 🙄
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u/Vector1013 DC Defenders 24d ago
Honestly I can’t believe this big marketing guy is gonna come in and move teams with out even trying to market them better. Kinda like he doesn’t even believe in himself. If he is so good at what he does, he should be able to leave the teams where they are and fix them.
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u/MCallanan Arlington Renegades 24d ago
The problem with this thought process is it assumes you can put a team in any market and it will succeed with proper marketing.. that’s not the case.. it would be like opening a steakhouse in a vegetarian community — marketing isn’t going to work no matter how much of it you do.
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u/Vector1013 DC Defenders 24d ago
I understand what you are saying but I disagree with it.
Memphis has a population over 600k, Birmingham a population over 1 million, Michigan a population over 600k and attendance was rising, and Houston a population over 2.3 million. Getting minimum 10k butts in seats is possible. Especially since most of these places have multiple professional sports teams.
The base is there. They are sports cities. But like OP said, people still have no idea that the league is even running.
I live in Baltimore. People in both DC and Baltimore had no idea this league was going on. And I work in an industry where sports and sports betting is a HUGE thing.
The message has to get out there. They need to let people know the league is happening.
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u/MCallanan Arlington Renegades 24d ago
Birmingham a population over 1 million,
Birmingham has a population of 200,000.
Getting minimum 10k butts in seats is possible.
That’s very possible considering they averaged close to that the last two seasons. The problem is the league / new owner aren’t happy with that number and seem to want a minimum of 15,000 per game.
They are sports cities.
But sports city doesn’t not necessarily translate to minor league football city. We’ve regularly seen this thought process in spring football — ‘this is a football city, so spring football should succeed here’ they market it to the tilt, no one shows up and the question becomes where did they go wrong? The simple truth is that not all markets are going to turn out for minor league football even if it’s marketed well and taking place in a ‘football city’.
But like OP said, people still have no idea that the league is even running.
But television ratings and previous well attended games tell us that’s not accurate. I know everyone’s anecdotal evidence about their Mothers deceased Aunt not knowing about a team is fun to listen to but the actual hard data tells us otherwise. Fans know about the Stallions in Birmingham, the league needs to figure out how to get them to come out to games.
At the end of the day if marketing alone solved the riddle that is spring football it would’ve been successful long ago.
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u/Vector1013 DC Defenders 24d ago
You are right about the Birmingham population. I looked at that wrong when I looked it up. Thats on me.
I can agree with you that sports cities may not translate to minor league football. So glad you called it that by the way. I hate that they try to push it as Pro Football. But I do think with the proper marketing any sports city could be viable for this league. Even if they are looking for 15k butts in seats.
TV ratings are a nationwide thing though. So sure, there are a lot to people watching them on TV. The UFL is averaging 669k this year. US population between 18 & 65 is around 207 Million. We aren’t even getting .5% of that population. Where as an NGL games viewership is 17.5 million viewers. There is plenty of growth for awareness in this league.
I can agree with you that if marketing was the fix then it would have been solved a long time ago but there was little to no marketing at all this year. Especially around the DC/Baltimore area.
I think they at least need to try.
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u/MCallanan Arlington Renegades 24d ago
But I do think with the proper marketing any sports city could be viable for this league. Even if they are looking for 15k butts in seats.
We all have to remember that we’ve seen previous football leagues who marketed as heavy as heavy can be go into some of these markets and fail miserably. A lot of people forget the NFL, yes that NFL, failed in Memphis. So we have to be cognizant of the fact that marketing can work in areas where people are enthusiastic about the product.. But if you aren’t enthusiastic about the product marketing alone isn’t going to change that. For instance, Memphis had that amazing beer and food promotion deal all season long, right? No one showed up, it didn’t move the needle. But do you think that’s evidence that same beer promotion would fail in DC or STL? I’d bet my left hand that beer promotion would increase numbers in both those cities.
TV ratings are a nationwide thing though.
They are both. We have data specific to just the market. So we know how many people are watching the game just in Birmingham or Memphis or really any other city in the country.
I think they at least need to try.
Of course but we also have to be honest that they have tried and we need to be honest that not all markets are created equal.. Some are going to be enthusiastic about spring football some are not and sooner or later you have to cut ties with those that don’t have that enthusiasm.
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u/TwizzlersSourz Birmingham Stallions 24d ago
The NFL "failed" in Memphis because the Titans were destined for Nashville and everyone knew it.
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u/MCallanan Arlington Renegades 23d ago
And then? Fella, we ain’t talking MLS or the NHL here.. We are talking about the most profitable and arguably the most popular sports league on the planet.. A league that regularly pulls 70,000+ fans for neutral site games. Most cities in this country would kill for a neutral site NFL game never mind two full seasons of a team to call their own.
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u/astroknight1701 24d ago
The Birmingham metro area is much bigger than the 200k in the city proper. The city of St. Louis only has a population 279k. It’s metro area though is almost three times bigger than Birmingham’s.
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u/astroknight1701 24d ago
I agree. I say give cities a real chance and if they don’t respond, fine, move them.
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u/TrueNova332 DC Defenders 23d ago
I don't fault Stallions fans for being loud about their team but to be fair some of them are acting like the Stallions are the most popular team in the UFL when we all know that it's the Battlehawks and then the Defenders. Like I'm not trying to be an asshole but it's true because while each team has its dedicated fans, STL & DC are the teams of the UFL.
Also side note I miss Cardel Jones as QB for DC
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u/braves-geek Birmingham Stallions 24d ago
You can't tell a fanbase that what really drives the league is the TV deals and TV ratings and then beg for ticket sales.
The is also the 11th Birmingham indoor or outdoor team since the 70s. When you don't know if the league is going to last more than a year or not, people don't want to commit anymore.
Protective Stadium is horribly ran. Security is belligerent, concessions are sky high for spring football, and it's HOT when they play.
And Alabama and Auburn football will always be king. People don't have room in their hearts for professional football. There aren't even a lot of NFL fans around repping gear.
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u/TwizzlersSourz Birmingham Stallions 24d ago
The BJCC is awful for spring football. The prices are crazy expensive.
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u/MCallanan Arlington Renegades 24d ago
You can't tell a fanbase that what really drives the league is the TV deals and TV ratings and then beg for ticket sales
No one ever told Birmingham or any other team in this league that attendance didn’t matter — at least not in an official capacity. The ‘television ratings are the only thing that matters’ narrative was created as a coping mechanism by fans. The USFL always had a business model of individual ownership groups of each team meaning that in eventuality attendance was always going to be a major source of income.
The is also the 11th Birmingham indoor or outdoor team since the 70s. When you don't know if the league is going to last more than a year or not, people don't want to commit anymore.
So when do they get over this and why do they commit to watching on television? If this argument is true attendance should be increasing year to year as the league proves it’s staying power rather than decreasing.
And Alabama and Auburn football will always be king. People don't have room in their hearts for professional football.
That’s a damning indictment of Birmingham as a spring football market.
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u/astroknight1701 24d ago
I'm looking around and I see far larger markets barely managing more than Birmingham outside of St. Louis. So the country isn't exactly teeming with strong spring football markets.
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u/DingerSinger2016 Birmingham Stallions 24d ago
So when do they get over this and why do they commit to watching on television? If this argument is true attendance should be increasing year to year as the league proves it’s staying power rather than decreasing.
Longevity. It's just that simple. The longer the team stays, the better chance of gaining trust within the city.
Also, the reason why attendance isn't growing is in part because every year we do this same song and dance about whether or not the league will survive. It's easy to watch from home and cheer for the Stallions without making the investment to go to the game. That way, if the team moves it won't hurt as bad. Plus it's just easier to watch the game on television.
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u/MCallanan Arlington Renegades 24d ago
Longevity. It's just that simple. The longer the team stays, the better chance of gaining trust within the city.
The point I was making is that this argument becomes unsound when attendance is decreasing the longer the team has been there. For this argument to have merit you need to at least see minimal gains in attendance season to season.
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u/DingerSinger2016 Birmingham Stallions 23d ago
I mean the same could be said about literally every team but Michigan. It's a league wide problem. I know we have a bunch of hardware but after every season we do this same thing of wondering whether the league will survive it automatically dampens that momentum.
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u/TwizzlersSourz Birmingham Stallions 23d ago
The casual fan doesn't care about minor league hardware which is something this sub fails to grasp.
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u/Zapfit 23d ago
Agreed. A 2-8 team with McCarron and Trent Richardson would draw more than an 8-2 team with players from Tennessee State and University of Akron.
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u/TwizzlersSourz Birmingham Stallions 23d ago
Losing Bo Scarbrough to retirement probably depressed attendance by 2-4k. The energy around his short tenure was palatable.
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u/TwizzlersSourz Birmingham Stallions 23d ago
Every market declined in attendance last year but Michigan.
Might as well move everyone but STL at this point.
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u/whydothis151highland 24d ago
Reddit sports fans always claim "better marketing" will solve all issues yet the market generally speaks better with their actions and here the market has spoken that they don't care about spring football in the area at least at the prices they charge.
I've never seen a TV commercial, billboard, or received a mass mailer for Dollar Tree and yet they seem to survive well enough to expand, so "better marketing" can kick rocks. Dude invested his money to MAKE money, not to run a football charity and he wants his money back somewhat quickly or he'll find another city.
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u/Seraph67 Arlington Renegades 24d ago
This is an advertising stunt, he’s doing the advertising right now and you’re still complaining lol
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u/astroknight1701 24d ago
Where is this fabled advertising? A tweet?
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u/Seraph67 Arlington Renegades 24d ago
A public initiative to sell as many tickets early as possible? Thats advertisement baby.
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u/mczerniewski St Louis Battlehawks 23d ago
Fuck Kroenke! We'll never be okay with what he did.
Stallions fans, you know what you need to do.
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u/El_Jeffe52 22d ago
Baffling…you have friends and family in Birmingham that you now are big football fans and YOU didn’t mention it to them?
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u/astroknight1701 22d ago
Well I don’t live in the Ham anymore. And yes, when I spoke to them, I did ask them about the Stallions. Incredibly, that’s how I found out they didn’t know!
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u/AccordingLow4854 22d ago
Hey let's be honest the Birmingham Stallions are an elite team and deserve to have fans in the stands . So what's the problem no one showed up for the games in Birmingham why? Great product on the field so what gives? You southern types pride yourselves on being in the football region of the country o.k. so what is the disconnect . You didn't show up for games even with a great winning team on the grid iron . Can anyone answer that question because I am very curious as to why no one showed up. Blame yourselves if you end up with no team. Back in the 80's my first USFL game was the Michigan Panther vs. the Birmingham Stallions and it was a great game.
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u/ZO5050 St Louis Battlehawks 24d ago
From his point of view it's backwards to invest into something that has so little interest to start with.
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u/astroknight1701 24d ago
Then that would be true for the entire league. There are 18 people active in here right now. MLS? 137. WNBA? 108.
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u/ZO5050 St Louis Battlehawks 24d ago edited 24d ago
In the off-season, who gives a shit? Reddit is a joke, don't put any stock into anything here.
Edit: I didn't realize wnba was in season right now. You're saying the UFL has roughly 10% of the numbers 2 months after the season ended that the wnba has in season? If those numbers mattered at all that'd be great for the UFL.
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u/astroknight1701 24d ago
It’s really meager during the season too.
It’s hilarious that you think the UFL garners some great interest worthy of investment outside of Birmingham. The entire league is on the brink. Interest in St. Louis is cratering too. Seems like the trying to own Kroenke energy is petering out.
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u/MmmIceCreamSoBAD St Louis Battlehawks 24d ago
How can you make this comment then try to defend Birmingham up above?
If marketing is bad in Birmingham it is not better in St Louis. If anything it's worse here because we got less off season events than Birmingham did.
And if no one cares then is it the marketing in the first place?
St Louis is doing great for spring football. No one was going to games last year to do anything to Stan Kroenke, that was a 2020 thing.
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u/ZO5050 St Louis Battlehawks 24d ago edited 24d ago
It’s hilarious that you think the UFL garners some great interest worthy of investment outside of Birmingham.
When did I say I think that? You're arguing with shit no one said.
It can be meager year round and it still wouldn't matter. Reddit isn't real life. Reddit is a shit hole and a joke. Stop taking it seriously at all.
Edit: I got blocked because I pointed out he was arguing with things I never said. This is your brain on reddit kids. Don't be so terminally online people. It's just reddit, stop acting like it matters.
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u/astroknight1701 24d ago
You said “from his point of view it’s backwards to invest into something that has so little interest to start with.” But that applies to the entire league, not just Birmingham.
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u/Torchiest San Antonio Brahmas 24d ago
Apples to oranges. We're in the offseason, while both those leagues have games being played.
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u/Ok_Satisfaction_5185 24d ago
I like the theory I’ve seen that they didn’t actually want to move they wanted to get fans buying tickets asap and wanted leverage in negotiating with the city and stadiums