r/dankmemes • u/AbsolutelyUnlikely • Apr 06 '23
Big PP OC New and improved flavor with extra fake caring
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u/ModsLoveFascists Apr 06 '23
When “pounding a tall boy after work” takes on a new meaning.
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u/AClusterOfMaggots Apr 06 '23
Is this joke getting passed around? My cousin dropped a picture of this can in the group chat and said this joke word for word.
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u/Phill_is_Legend Apr 06 '23
Yes, it's a well circulated meme. This guy is about as original as someone who drinks bud light.
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u/Why_no_spaces Apr 06 '23
“Taste The Rainbow”
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u/Jacobawesome74 INFECTED Apr 06 '23
"And then chuck it up into your toilet 30 minutes later"
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u/Yekyaa Apr 06 '23
Skittles flavored Bud Light, in stores now!
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u/Skatchbro Apr 06 '23
Homer : Got any of that beer that has candy floating in it? You know, Skittlebrau? Apu : Such a beer does not exist, sir. I think you must have dreamed it. Homer : Oh. Well, then just give me a six-pack and a couple of bags of Skittles.
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u/Dr-Rjinswand Apr 06 '23
Bud Light is piss that identifies as beer, so it does make sense.
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u/pman1891 Apr 06 '23
Hey! That’s the #1 piss identifying as beer in all of America! It’s the market leader and it’s not even close!
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Apr 06 '23
Glad I’m not the only one who thinks BL is absolute trash of a “beer”
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u/Havoksixteen Apr 06 '23
That has to be one of the safest opinions to have
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u/CunnedStunt Apr 06 '23
Well here's a less safe opinion. A cold Bud Light is fine if your drinking outside on a hot day, it's just inoffensive beer flavoured water that dehydrates you way less than your favourite overpriced 9000 IBU hipster craft beer.
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u/poopthugs Apr 06 '23
Slightly offensive as a craft beer enjoyer but can't deny it's truth...
That being said, as far as light beer goes, Hamms is far superior to Bud Light as an inoffensive dehydration water.
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u/CunnedStunt Apr 06 '23
I'm a craft beer enjoyer too, but there's a time and a place for all beers, and that's what makes beer so great 🍻
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Apr 06 '23
Where were you in my early years when I was insistent upon drinking craft beer while bar hopping? Trying to keep up on craft while everyone else is chugging their favorite light beer is a recipe for disaster
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u/__ALF__ Apr 06 '23
Beer bonging 2 natty lights at a time while some hoodrat danced topless on my kitchen table.
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u/TurbulentJuice Apr 06 '23 edited Nov 06 '24
qomsmcwpsciqtdudhtxdmcsdjbptawxv fppghucabuesemvbnbnkpdrqewthfjxv gelbqlqqmhhfzxbaytcezrjsdlucjdhd wubspszkezyytyenfeyzslxampanmztp qlmyxptsozuptgjsoxyzfcfaazczvamb psyrmagubbslphcqdiybwxuftzpevowl doqooilnhaeadlnenjfnvjaxkqoxfolc jfsllcozubtbrhpbiaazjzvfolkptikd sepoonpukwxcqbskvdliilowbxlgxzke hhfxvjagxtrjkrrjthsqurfpwumrurho
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u/schoolgrrl Apr 06 '23
I figured Paps was always the go-to. Higher alcohol content, cheaper price.
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u/poopthugs Apr 06 '23
PBR is my backup which I often end up drinking because Hamms can be hard to find these days.
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u/TinaKedamina Apr 06 '23
Camping beer. I can drink 24 BLs over a 16 hour period and still safely swim in a river and make dinner on a campfire. BL is overpriced camping beer. PBR is moderately priced camping beer
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u/CunnedStunt Apr 06 '23
Bro I'm Canadian, all beer is overpriced beer. 24 cans of PBR is $42 here, and $50 for tallboys.
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u/harrypottermcgee Apr 06 '23
beer flavoured water
This is often used as an insult, but I love water. Being waterbeer is what makes the American-style Light Lager style unique.
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u/MCMeowMixer Apr 06 '23
Light American Lagers get shit on but they are the best for hot days and beer league sports.
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Apr 06 '23
Bud Light is the Nickelback of beers. Everyone says how much they hate it, it ain't a best selling beer for nothing.
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u/YMIGM Apr 06 '23
Just go to Germany. We call it Water here.
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u/lowforester Apr 06 '23
You guys drink piss?
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u/nillllzz Apr 06 '23
The only reason to drink bud light is to drink 24 bud lights. No one drinks bud light for the taste.. I hope
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u/Logical-Chaos-154 Apr 06 '23
I saw all the chaos over this and instantly thought, "Y'all drink Bud Light? I thought that was a joke..."
"Piss that identifies as beer" is pretty apt.
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u/Ash-Asher-Ashley 🅱️ased and Cool Apr 06 '23
This actually isn’t as artificial as other companies - their market audience is pissed off, and it’s not even pride month
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u/fzorn Apr 06 '23
Either that, or they're trying to bank on viral outrage from conservatives, which has been successful for other brands. This very meme is an example of the strategy working. This is an educational and very serious video about that strategy.
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Apr 06 '23
Nope, they have been with the LGBTQ community since the 70's. They're literally the beer of pride for longer than most people on this site have been alive. It's just now that people finally paid attention and now are pissed. Budweiser company has been giving money and support to the LGBTQ community for over 40 years.
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u/fzorn Apr 06 '23
That's cool, didn't know that!
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Apr 06 '23
Yeah, so much misinformation because one video of some red neck being pissed off because he was ignorant in everything.
So people claim this is just a company trying to buy PR or something, like OP with the "fake caring" bullshit. Nope, this isn't a token gesture, this isn't wokeism nor is it something new.
This is something that has been going on for a long ass time so the only thing that changed is people are paying attention.
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u/Sweatier_Scrotums Apr 06 '23
Imagine being a bunch of whiny little snowflakes who are so easily offended that pissing you off for publicity is a widely accepted marketing strategy.
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u/Mystshade Apr 06 '23
It worked for hogwarts legacy.
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u/fzorn Apr 06 '23
True, conservatives aren't the only people with marketable outrage.
In the case of hogwarts legacy, it seems unintentional, as was the case with Keurig. Will be interesting to see whether other brands will try to copy that. Doesn't seem to be a good strategy longterm to purposfully do a transphobic campaign, though, since it can taint the company image. Less so with inclusive slogans, since attitudes towards inclusiveness seem to be on a positive trend for the forseeable future. I don't see anyone in the future saying "Nike is a terrible company since they did that commercial about boys 20 years ago", but "We can't trust x-company, since they had a transphobic ad campaign 20 years ago" is plausible to me. Maybe I'm mistaken about that, we'll see.
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u/TomStealsJokes Apr 06 '23
I don't know if the outrage over Hogwarts legacy actually helped game sales, the game was gonna sell like hotcakes anyways. Someone smarter than me will probably study it at some point
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u/Nomestic01 Apr 06 '23
Yeah, I think it got a few more sales by people who wanted to own the libs by spending 60 more bucks for the same game, but that might not make a big impact on the huge number expected for sales.
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Apr 06 '23
It's not just about sales, but online engagement.
Bud released one rainbow can and now there are 10000s of tweets and tiktoks about the brand.
That's billions of dollars in free marketing, all over one design.
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u/dagreatnate1 Apr 06 '23
Eh, tbh I had no cod what hogwarts legacy was until I saw people losing their mind about it on twitter
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u/TheExtreel Apr 06 '23
The thing is, with hogwarts legacy and Harry Potter in general, the fanbase is very left leaning and most people agree that Rowling is a piece of shit, but they still want to enjoy harry potter stuff.
Hogwarts legacy itself isn't transphobic at all, there's a trans character who you meet pretty early on and by all metrics this game would've tanked in the right wing demographic if the controversy never happened
Hogwarts legacy was a perfect blend, you had the Fans of the brand who wouldn't stop buying the game but are against what Rowling peddles, theyre the majority of fans and always would buy the game no matter what, meaning it was always going to succeed thanks to this demographic. You had the boycotters who, most likely never were that into HP and wouldn't buy the game anyway, talking about it constantly and giving you free advertising. And finally you had the real transphobes, who would never buy an objectively "woke" game like Hogwarts legacy, buying just to "trigger the libs".
Ultimately the success of the game was never going to rely on a boycott, it was always going to be extremely successful, but the boycott did still get a few extra people to buy the game, and simply delayed some people who've bought it on release but simply waited for the whole controversy to die off.
In any other situation this would've been considered a "woke game" for "woke people" , except a tiny population of "woke people" got unreasonably outraged which attracted right wingers to a buy woke product. So to replicate this you wouldn't make a transphobic product or ad campaign, you would need a completely inclusive product, then somehow get one tiny population of the left mad at it (not enough to lose all sales from the left), which will make the right desperate to buy that product to try and make that tiny population angrier.
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u/Bbdubbleu Apr 06 '23
Hogwarts legacy didn’t try to piss off a group for marketing purposes, it just kinda happened. Nice try to “both sides” something.
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u/spla_ar42 Apr 06 '23
The difference is that with Hogwarts Legacy it only worked one way. Some people bought the game out of spite for the people who hate JK Rowling, but nobody who doesn't want to support the game is buying it just so they can shoot the disc and burn the case.
Bud Light's strategy is working both ways. People who would otherwise never buy Bud Light are buying it just to stick it to the people who are mad about their Pride campaign, while the people who are mad are buying it just to shoot the cans and burn the box. It's the same thing that happened when Nike made a deal with Colin Kaepernick and when Carhartt started enforcing a vaccine mandate for their employees.
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u/RedHairedRedemption Apr 06 '23
This is an educational and very serious video about that strategy.
Probably the shortest Hbomberguy video too
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Apr 06 '23 edited Apr 06 '23
Yep those video of pussed redneck is awesome.
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u/antonius22 Apr 06 '23
Anyone got a link? I haven't seen anything.
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u/jonathan4211 Apr 06 '23
Too lazy to google it but kid rock did one where he shoots up a couple of cases of bud light
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u/Th4_Sup3rce11 Apr 06 '23
Behavior of a kindergartner whose marker ran out of ink.
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Apr 06 '23
The redneck of rednecks Kid Rock.
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u/BroccoliCultural9869 Apr 06 '23
u mean multi millionaire, grew up rich, furthest thing from and actual redneck, right wing grifter kid rock.
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u/FartyMcCrablegs Apr 06 '23
He bought a bunch of cases of Bud Light just to say fuck Bud Light.. That’ll show ‘em!
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u/spla_ar42 Apr 06 '23
I think my favorite is the guy who dumped his Bud Light while yelling "Go woke, go broke!" The beat part is he replaced it with Coors Light, the official sponsor of Denver Pride this year
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u/FR0ZENBERG Apr 06 '23
He also had Vans on and a Ford truck, all have LGBT branding. I'd wager 90% of commodity goods he owns have at some point had LGBT+ marketing.
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u/44problems Apr 06 '23
It was Pride last year when Bud Light made this can in Canada. Conservatives just dug it up to be the outrage of the day.
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Apr 06 '23
They're not marketing to queer people, they're trying to piss off snowflake conservatives to get their names in headlines.
Conservatives see a rainbow then make 1000s of Tiktoks and tweets engaging with their product
That's free marketing.
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u/vishuno Apr 06 '23
And then all of those conservative rage tiktoks get stitched by people making fun of them so it spreads even farther.
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u/suphater Apr 06 '23
That's why T_D is going after them on reddit. They long took over politicallcompassmemes and now they own this sub. They know how to appeal to reddit's dumbed down leftist populism to turn it against themselves. They want people made at Bud Light for being "fake" while they try to vote LGBT+ out of existence.
We need education of the people but social media is making people on both side's of the political spectrum stupider by the day. This is facism's greatest tool. So few on here learned a damn thing from 2016.
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u/spookyswagg Apr 06 '23
Things I learnt from 2016
Don’t look at social media before elections
Avoid social media to begin with
Don’t share or look at emotionally charged political posts
Avoid identity politics, vote based off policy
People are morons
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u/Dinosauringg Apr 06 '23
I'm kinda a fan. The Bud Light one does seem like someone genuinely went "fuck it, I'm tired of catering to bigots" and rallied to release this.
I'm skeptical (but accepting) of corporate pride but you're right, this is absolutely less artificial.
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u/spla_ar42 Apr 06 '23
They never really catered to bigots. The bigots just chose their product
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u/rarely_coherent Apr 06 '23
I don’t care how woke society gets, or how much I’m told that people should be able to choose how they live their own lives…I will NEVER support drinking bud light
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u/Tilt-a-Whirl98 Apr 06 '23
Miller light is where it's at if I have to go with that tier. My preference is Mich Ultra. Craft beer is nice, but I fucking hate IPAs which feels like 90% of the beer aisle now!
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Apr 06 '23
The real opinion to be honest.
Are they hoping the wokecells are going to shame people in pubs for drinking a different beer or something?
I mean if one of my friends orders this in a pub I'm shaming them FOR drinking it and it has nothing to do with the new silly can.
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u/Candid-Patient-6841 ☣️ Apr 06 '23 edited Apr 06 '23
I mean a quick google search will show that bud light has always been a gay beer. Lol
But for real bud light and coors has been running pride ads for decades now.
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u/voluptuousshmutz Apr 06 '23
Coors was actually boycotted by gays in the 70's due to the company forcing their gay employees to take polygraph tests attesting to their sexual orientation.
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u/Candid-Patient-6841 ☣️ Apr 06 '23
I mean the 70s were not a great time for our friends in the lgbt community. Coors wasn’t alone in that. But since then and granted they are trying to make money, but they have sponsored multiple pride events and have full blown marketing campaigns for them. Time changes things.
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Apr 06 '23
But the TV hasn't told people to be mad about it until now.
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u/Dumeck Apr 06 '23
“Guys I found a rainbow on marketing! Haha woke so dank. Conservative voices are silenced.” ~r/dankmemes since alt right conservatives took over
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u/Nanoo_1972 Apr 06 '23
I mean, I've got bad news for the bigots: pretty much every watery, piss-tasting lager they would switch to in order to "stick it to the homos" is owned by either Budweiser or Coors, and they both support the LBGTQ+ community.
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u/Imadethosehitmanguns Apr 06 '23
It was an awesome time when they had the rainbow bottles a few years back. Going to the bar and hearing "Yo can I get one of those gay Bud Lights?" was pretty hilarious.
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u/Candid-Patient-6841 ☣️ Apr 06 '23 edited Apr 06 '23
I worked in a liquor store back then and the amount of bud light drinkers that went and grabbed Busch light and said “I am not giving my money to bud” was one of the funniest thing to me.
Lol ok champ you really showed them.
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u/spla_ar42 Apr 06 '23
Reminds me of that one video I saw of a guy dumping his Bud Light while chanting "Go woke, go broke!" and then replacing it with Coors Light. You're just trading one "woke" brand for another
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u/spla_ar42 Apr 06 '23
See, that's the other thing that's genius about this marketing strategy. They put out a limited-time design without actually changing the product and people (at least those who aren't extra pissy about this) suddenly want to buy it way more than usual, because it's "different" even though it really isn't.
That's how the local bar where I live sells WAY more Michelob Ultra than usual on St. Patrick's Day every year: they dye it green. It's just Ultra. It tastes like Ultra. But it's green Ultra, which makes people who don't usually drink Ultra want to buy Ultra, and people who do usually drink it want to drink more.
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Apr 06 '23
Will it still make me black out and pee myself? If so we're gucci
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u/Darth_Mak Apr 06 '23
How do Americans manage to get black out drunk on a 3.5% beer? I don't think id be able to physically pour enough of it into my stomach to get that effect.
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u/BeneficialMix7851 Apr 06 '23
Copious amounts of it (source: my dads an alcoholic)
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u/SexCriminalBoat Apr 06 '23
Also beach beer hits different for some reason. Chugging beer on a beach in the sun or while floating a river. Maybe the sun and lack of food?
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Apr 06 '23
It's 4.2% also idk lol, I was just making a joke I don't drink beer, I drink vodka or four loko if I'm broke
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u/bmxtiger Apr 06 '23
Four Loko is a no no for me. Wake up naked in Mexico type shit.
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u/Flexo__Rodriguez Apr 06 '23
It hasn't had caffeine in it for like a decade.
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Apr 06 '23
I never got to try it with the caffeine, but it's still like 7 beers in one easy to drink can
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u/Player1aei Apr 06 '23
Businesses always try to rally a following from a rapidly growing minority.
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Apr 06 '23
Budweiser have been doing this since the 70's. This isn't recent or new.
Did everyone forget about all their pride bottle and cans for the last 40 years or what? Feel like I'm taking crazy pills here.v
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u/Sweatier_Scrotums Apr 06 '23
More broadly, corporations have realized that being inclusive is a good marketing strategy in a country that's quickly becoming more diverse.
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u/Etherius Apr 06 '23
We’re told to believe this minority is born this way… and it’s estimated at like 0.1% of the broad population
From a purely marketing/sales standpoint this is a terrible decision considering their target market
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Apr 06 '23
I dunno, OP, the amount of people acting absolutely ass-blasted over a rainbow on a beer can has made this move pretty fuckin' hilarious, ngl.
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Apr 06 '23
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Apr 06 '23 edited Apr 06 '23
They're not gonna stop chugging that swill, they're gonna bitch about it for another week or two then go back to it.
Bud Light customers aren't known for their self discipline.
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u/rubbery_anus Apr 06 '23
Bud Light have been supporting queer causes since the 1970s, long before it was fashionable. They supported Pride from the beginning, drawing all sorts of criticisms from mentally subnormal conservatives. And they're not exactly pandering to their core market with this campaign.
Reddit hates to hear it, but not everything need to be treated with naked cynicism and hatred. Sometimes companies are just a bunch of ordinary people with opinions who use their position to promote those opinions, it doesn't have to be some Machiavellian scheme targeting you personally.
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u/eleetpancake Apr 06 '23
I think people also need to realize that marketing moves like this are the culmination of multiple motivations. Most people understand that a company's marketing strategy isn't guided by unadulterated altruism... but that doesn't mean all LGBT inclusive marketing is 100% socially nihilistic.
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u/DeandreDeangelo Apr 06 '23
Bud capitalized on the fact Coors had very anti-gay policies back in the day (the family still supports anti-gay stuff). All gay bars switched to Bud and they’ve been linked ever since.
Bud has been in bed with the gays since before you were probably born.
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u/indorock Virgins in Paris Apr 06 '23
Bud Light has had pro LGBTQ+ messaging and marketing before that abbreviation even existed.
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u/LukeBabbitt Apr 06 '23
I’m going to make this argument for the millionth time:
The world in which large corporations use their resources to reinforce and normalize affirmative social justice messages is much better than the world where they say nothing or actively fight against those same messages.
Yes, all corporations have profit motive. That’s not a new revelation. Take the W when that motive aligns with helping social causes.
And as a bonus argument: corporations are made up of real, breathing humans, most of whom at the management level are well educated. Anyone who has worked in a large company will tell you that social consciousness is something many of their coworkers share and it’s reflected in corporate initiatives.
Don’t let the perfect be the enemy of the good.
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u/LoveThieves Apr 06 '23 edited Apr 06 '23
To be fair alcohol sales dropped cause light seltzers are more popular and beer has the boomer image.
Makes sense Bud light is trying to rebrand with the "How do you do my fellow kids"
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u/SexCriminalBoat Apr 06 '23
Especially when alcohol consumption has dropped. Their client base is aging out of buying 30 packs.
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u/Ragnaroknight Apr 06 '23
If you're upset about a beer can, you're the biggest pussy on Earth.
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u/Its0nlyRocketScience Apr 06 '23
I'd be upset if someone insisted I drink the original contents of any can labeled "Bud Light." Horrible piss water
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u/Sweatier_Scrotums Apr 06 '23
Being upset about something is literally the entire Republican identity. Yesterday it was green M&Ms, today it's a beer can, god only knows what it will be tomorrow.
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Apr 06 '23
Calling it here, they're gonna be mad at octopi for some reason tomorrow
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u/therealbman Apr 06 '23
These octopi are banned from Florida classrooms.
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u/Bring_me_the_lads Apr 06 '23
In that moment, the light of Apollo shined upon u/therealbman and cursed him with prophesy
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u/atmospheric90 Apr 06 '23
Treadmills, fertilizer and those combs you use to brush your dog to check for fleas will be woke next!
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u/wowsoluck Apr 06 '23
More like "Holy my beer based product".
Bud Light doesnt deserve to be called a "beer"
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u/No_I_Deer ☣️ Apr 06 '23
Why is everyone being so mean, literally it's just a design.
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u/Flobby_ Apr 06 '23
Because gay = bad. Im sure no one would care if bud randomly came out with an American flag design. But when gay people are involved it's pandering. It just goes to show that people still don't think it's normal/ been normalised as for most people they wouldn't have a reaction to this and just see it as normal
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u/An6elOfD3ath Apr 06 '23
Love how this upsets people. Imagine being such a bitch that a can of Bud Light makes you mad lol
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u/Cultural_Hippo Apr 06 '23
I think all major beer brands in the states should band together and do this. Then the people who are REALLY bigoted wont have any beer to drink and they just might slow down on the drinking. DV cases may even slightly decrease. The people who are bigoted but not bigoted enough for this to stop them from buying beer will be exposed to these ideas on a daily basis. It will normalize these ideas for them and they may slowly ne finding themselves not giving a fuck about the matter.
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u/Kicooi Apr 06 '23
The amount of people pissed off by this one simple trick is hilarious genuinely
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u/Unexpected-raccoon Apr 06 '23
Yeah ima be real, this is literally tokenism.
Like when every brand changes their twitter photo in pride month. Nothings says “I support you” like having a company like a company targeting ads for your demographic to boost sales numbers. Like being sold left handed hammers or pens for women.
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u/indorock Virgins in Paris Apr 06 '23
Bud Light had done pro-gay advertising for about 30 years. So this is not that at all.
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u/jxl180 Apr 06 '23
This take pisses me off every time pride month comes around. They see a rainbow on a social media logo and people on Reddit immediately dismiss it as an empty gesture WITH ZERO further research into the company, as if it’s impossible they are doing more than just changing a social media logo.
Anheiser-Busch has a perfect 100 score on the HRC Equality Index which is a very deliberate process to undertake and usually without much fanfare.
I’ve worked for companies without an HRC rating and I’ve worked for companies with perfect scores and the difference is astounding when it comes to supporting LGBT employees year-round, day-in and day-out, and these marketing campaigns are always driven by employees (typically of the ERG) who truly care a great deal.
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u/Wygar Apr 06 '23
I find it amusing how people will remind you that corporations don't care about gay people or minorities and are only doing it to "appear woke".
Yet when the same companies do similar promos for events like Halloween or throw an American Flag on their cans I don't hear see near the same amount of volume of complaining.
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u/suphater Apr 06 '23
Yep. Leftists on reddit complain about Democratic Party messaging all the time, but they have let Russia and T_D dominate the narratives with blind cynicism and purity tests and concern trolling and both side's fallacies for the past 7+ years. Social media is making everyone dumber by the day.
"It's a bad thing that a corporation is advertising to a minority group'" says populist progressives, and also says the rightwingers trying to vote LGBT+ out of existence.
People really need to start thinking before they talk, but social media trains people to post and react before they think.
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u/Karimura12 Apr 06 '23
Interesting, I had never heard of this index before. Looked up my employer and we’re also at 100! Nice
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u/Unexpected-raccoon Apr 06 '23
I apologize. I’m personally bisexual and this should be more common knowledge. This wasn’t made with low-key homophobia but exhaustion. I’m genuinely tired of seeing shit aimed towards the LGBT community just to increase profit margins. I guess I’m so used to it that I didn’t care to even do research and that’s all on me. I genuinely thank you for this knowledge.
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u/suphater Apr 06 '23
It wasn't made with homophobia or exhaustion, it was made with blind cynicism because social media trains everyone to be opinionated and reactive and post whatever gets upvote without taking the time to think. Social media inherently trains people to be conservative-minded and speak in Trumpisms without irony or awareness. We jave a major education problem and social media is making it worse than all belief.
I'm buying a case of bud light tonight just to spite you.
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u/jxl180 Apr 06 '23
Yeah, I get frustrated too from it because I’ll see queer people at my company come together to work hard on designing a social media image or making nice posts, and people don’t see through the corporation that there are hardworking humans behind the designs who truly care.
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Apr 06 '23
It isn't, they have been doing this since the 1970's. This isn't something new they are doing.
I feel like I'm taking crazy pills or people are finally paying attention but they always had pride beer cans and bottles every year for the last 30+ years. This isn't fucking new.
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Apr 06 '23 edited Apr 07 '23
Except in this case it's a bit more since 1: its not pride months and 2: its about a current political issue giving support 3: lots of their base are against it so it's not catering.
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u/Unexpected-raccoon Apr 06 '23
Anytime you see a single group being used for the marketing of a product, it’s because there was a board meeting where they looked at the groups of people that weren’t buying their products.
So they have the bright idea that “hey, if we do this ad campaign, we’ll see this number go up in this demographic.”
That’s all it is. It’s an ad campaign to sell a product that normally isn’t consumed by the demographic it’s aimed at.
It’s like the all white skittles or (again) 99% of left handed products. These groups now feel like their being actually recognized and feel obligated to support. This is by all definitions— tokenism.
Why does Hollywood reroot a franchise aimed at a different demographic than the established fandom? Because they see ticket sales are low in this demographic.
There’s a difference between inclusion/acceptance and blatant tokenism
The worst part is people will defend this shit because they so desperately want to be included and accepted. It’s the bitter truth. You don’t think people want to see their demographic represented in media? That they cope with the half assed tokenism? They do. No one wins because tokenism is the norm. There’s no passion, no love, just a number going up in a fiscal quarter.
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u/KeepDi9gin Apr 06 '23
Here's the thing, though. Is this campaign worth alienating the demo who does buy this swill? Yuppie liberals aren't going to suddenly buy bud light en masse because the cans have rainbows now. Seltzers, maybe, but not the main product.
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u/anthro28 Apr 06 '23
Maybe see those numbers go up.
Between work, school, my circle, and my dealing with the general public I can't recall one gay dude saying "yup. Bud light is for me now." It could just as easily drop sales in your other departments, though these idiots don't often follow through with their boycotts.
Losing loyal customers in hopes that you'll gain new ones is a risky bet.
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u/Jontaneous Apr 06 '23
Except they've been supporters of the LGBT community for literal decades?
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u/ktosiek124 I lurk and I upvote thats it Apr 06 '23
As a non US/english person I never understood the pronouces, isn't "they" an universal word for multiple people? I don't understand how can you say "they" at 1 person
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u/sniply5 Apr 06 '23
It can be both singular and multiple depending on the situation, it's generally a neutral term though
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u/TheJoninCactuar Apr 06 '23
Not necessarily. "When's that visitor supposed to be here?" "They're on their way."
They is both multiple and for when the gender isn't known. It's not that much of a change to use it for people who don't identify with a gender.
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u/Flobby_ Apr 06 '23
Exactly. It's all about context and it's not that difficult to know when you are talking about a group or an individual
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u/WarmishIce Apr 06 '23
If I remember correctly, “they” was originally a singular pronoun! It’s evolved to mean a group of people, but its still used as a singular as well.
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u/Gnostromo INFECTED Apr 06 '23
No.
Example:
is Ktosiek being sincere in their question ?
No, they are being an a-hole.
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u/PaigeLily Apr 06 '23
When you don’t know the gender of someone being mentioned, you can use it to reference one person- saves you putting he/she everywhere lol
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u/jabuegresaw Apr 06 '23
English lacks grammatical gender, and "they" will often play the role of a singular neuter. You can say "a person lost their wallet" for example, since you cannot know the gender of this person. In languages where gender is a thing, at least the ones I'm familiar with, you'd often use the gender associated with the word "person" in this phrase, so "a person lost her wallet" if person is a feminine word.
English doesn't really have that, so all it's gender stuff goes on in the pronouns. She for feminine personal, he for masculine personal, they for neutral personal, it for impersonal.
"They" developing to adopt a singular usage from a plural origin is not even uncommon in English; it is the case with "you" for instance, which was used as plural (or as an honorific of a certain grandeur), while the standard second person singular pronoun was "thou".
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u/_gnarlythotep_ Apr 06 '23
It's just a neutral pronoun or for multiple people. Anyone can be referred to using "they," regardless of gender. English is a strange bastard of a language.
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u/Prestigious_Goat6969 Apr 06 '23
If only it wasn’t like drinking rabbit pee
I still wouldn’t buy it though, no way would I drink it in public lmao
I’m one of the few people I know that don’t care about what pronouns people use, call me bitch even idc lol, to have it written all over my drink is weird
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u/DonaldTrumpsBallsack Apr 06 '23 edited Apr 06 '23
All politics aside. Bud light should know who their core consumer base is, and it’s not anyone who would be pleased by their can having rainbows and pronouns all over it lmao. These cans are the default trailer park lawn decoration, comn now.
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u/FinalDingus Apr 06 '23
People keep saying this somehow forgetting that college students exist and burn through 30 packs at an even faster rate
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u/AbsolutelyUnlikely Apr 06 '23
"All politics aside," said Donald Trump's Ballsack.
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u/DonaldTrumpsBallsack Apr 06 '23
Listen I made this in 2015 when I had much more energy for all that noise lol
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u/AbsolutelyUnlikely Apr 06 '23
No disrespect meant, it's an amazing username
But I couldn't ignore a setup like that
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Apr 06 '23
I didn't even realize you were talking about his username, I thought it was just a sassy comment
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u/Wooden_Suit_6679 Apr 06 '23
Wait until they find out Spuds MacKenzie was supposed to be a straight male dog that loved the hot lite beer drinking ladies but since you can't show dog peen in a tv commercial (wtf ok puritans lol) she was actually a female dog! That dog was in drag and ya'll have been drinking their beer since the 80's. You're all hella gay and woke now got ya lololol.
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u/MrIrvGotTea Apr 06 '23
I don't care for any politics but I like the way the can looks and i'm sober now lol
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u/CherryLaneMuffins Apr 06 '23
Bud light has celebrated LGBTQ rights for years now. This is nothing new. How long have they been the official sponsor of the Dallas Cowboys?
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Apr 06 '23
I’m gonna have to disagree. Anheuser Busch knows a large portion of their customer base are redneck, if they didn’t care then they would have never taken this big of a risk.
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u/KeepingDankMemesDank Hello dankness my old friend Apr 06 '23
downvote this comment if the meme sucks. upvote it and I'll go away.
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