It's really not. It's an indicator that corporations figured out they can make money by pretending to care about people they would gladly throw to the wolves if it made them more money. Make no mistake, the corporations do not actually care/support any cause except making money.
i’m fully aware that these corporations absolutely don’t actually care, but acting supportive being more profitable is a sign that the overall attitude of people shifting towards supportiveness. it’s nothing about the corporations themselves
Are you suggesting that for years all of these companies across multiple industries have been doing pride shit while knowing that they are NOT MAKING MONEY from it but continue to do it anyway?
Target saw an almost 30% drop in sales right after the whole pride display thing, and bud light sales did the same thing after that whole debacle. Some companies have a customer base that this works on, but there are a lot that don't
Weird how they bounced back tho right? Almost like the window licking morons who would get all up in arms about this are outnumbered by the people who like it, and the people who dont like it will still do business because their conviction to their beliefs is about as solid as a wet paper bag.
Companies know this, thats why they still do it. I promise you that if companies thought that they would lose money doing this then they wouldnt do it. They do it because it makes them money.
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u/Brundley Jun 01 '23
at least it’s an indicator that being supportive is the more mainstream idea now