If they really stood for pride, they wouldn't do it only when it was easy. They don't actually care. The only virtue any corporation really has is profit.
I'm not really a big fan of businesses pandering, but there are countries where the marketing team and employees of said companies could face serious consequences if they went out of their way to say they support LGBT+ rights. Profit is of course a deciding factor, as it's what a company needs to survive, but the safety of its employees is as well
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u/iamnotazombie44 Jun 01 '23
That it's illegal to be gay in certain countries? Yes.
The companies flew the flag anywhere it would fly.