These companies view things in decades, the next few years is just a short term project to them. They aren't seriously considering themselves are long term allies to LGBT groups, it is just a simple and easy marketing plan for June. If someone new comes along they'll shift to that and if that new thing is woke even better.
A lot of my job is consulting with these big companies for their marketing campaigns so I get to meet the directors that make these choices. They don't care about gay people at all. They care about looking good either with a big campaign or making money. If tomorrow public opinion shifted against gays they'd drop it all in a second, the individual directors would even claim none of the campaigns were their idea. That is what I mean by it is a short fling, pride month is a fad to them, it only serves their ego.
So look at Disney (who for transparency's sake I haven't worked with) they have a long history of homophobia, anti Semitism through Walt Disney and racism in their parks. If it was profitable to return to that I promise you they would. Amazon (who I have worked with) are trying to undo a century of worker's rights because it favours them. If gay or black rights got in their way they would lobby against them too.
The point boils down to capitalism has no interest in rights, only profit so if discrimination is profitable the companies will discriminate
Case in point: there were companies who gave to both sides before the Jan 6 coup attempt who then vowed to stop giving to the seditious congresspeople, only to continue donating once the heat died down.
Corporations are by definition a body without a brain, conscience, or heart. They are innately amoral. They say they have "core values" and "mission statements," but those are nothing more than a reflection of the beliefs/desires of management, and that can change... especially when they're publicly traded. And the way we teach business, especially in MBA programs in the US, instill this immorality amorality in students more than it challenges it.
The lesson: Never invest more trust than you can afford to lose in a corporation that you think holds the same values you do.
Exactly companies will happily promote and support people who tried to commit a, by definition, treasonous coup against democracy if it fits their interests.
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u/psychmancer E-vengers Jun 02 '23
When I sign up for my first gay bashing rally I'll let you know but haven't so far