This is the dumbest thing about Lego. So, so stupid that they get up their own ass about their product not being called "Legos." Tough shit, Lego, you don't get to decide how basic grammar works and pluralizing a brand name as a noun is a basic part of English.
Imagine if I said "I've owned a few Fords over the years" and then Ford snarkily tweeted about how their trucks aren't called Fords. Uh, fuck yourself, they're Fords. And Legos are Legos no matter what Lego feels about it.
It's a legal argument goober. If the word Legos becomes genericized enough from people using it wrong they can literally lose their right to the trademark term.
It happens a lot, it has happened to:
Aspirin
Escalator
Thermos
Bubble Wrap
Chapstick
Frisbee
Jacuzzi
Xerox
Laundromat
Kleenex
Yo-Yo
Those are all companies that used to have trademarked brand names. But people started using the names as generic terms so much that the companies lost the rights to them.
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u/powerfunk Jul 30 '24
This is the dumbest thing about Lego. So, so stupid that they get up their own ass about their product not being called "Legos." Tough shit, Lego, you don't get to decide how basic grammar works and pluralizing a brand name as a noun is a basic part of English.
Imagine if I said "I've owned a few Fords over the years" and then Ford snarkily tweeted about how their trucks aren't called Fords. Uh, fuck yourself, they're Fords. And Legos are Legos no matter what Lego feels about it.