r/dankmemes May 29 '25

OC Maymay ♨ Peak marketing honestly

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16.8k Upvotes

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u/smb275 May 30 '25

Of course it happens after I finally manage to quit drinking. I liked pale ales, I liked hops, but most of those IPA breweries were just dumping that shit in to cover how nasty and skunked it would have been, otherwise.

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u/Pornalt190425 May 30 '25

I mean that's literally what the style was invented for. It needed to survive the journey by sailing ship from Britain to India and still be some approximation of drinkable

It makes it equal parts baffling and understandable that it took off like a rocket in the craft brewing scene

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u/King_of_the_Dot May 30 '25

Was beer just always flat back then, if they kept it around on ships for so long before drinking it?

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u/j1tg May 30 '25

Highly depends on style of beer, when it is consumed and how it’s stored. If stored in a cool cellar it can absolutely retain the bubbles for months. But storing it on a ship that has constant temperature changes and motion will make most beers flat. Unless it’s still fermenting while on route.