This year, I had a life-changing stroke of genius - or at least, it felt like it. I was inspired to follow some research I had been doing for fun, and realized that the overlooked and discarded components I had access to could make something special in the skincare realm. Even better, it's a niche with a single competitor honing in on part of the niche I'm building on, and their prices are more than my own.
One niche (controversial at first glance) ingredient, focusing on allergen-friendly ingredients, affordability, and education are the cornerstones I am building on right now. As we grow, I plan to work with my city's international connections to source exotic featured ingredients to highlight each place, and plant seeds for an international market.
Setting up a website, Tiktok shop, Etsy, Square - I did it all, only to learn that I need $400 now to file with the FDA to list the ingredients, before I am permitted to sell any 'cosmetics' online. Right now I'm very limited to my own free time and in-person interactions, and have yet to make a single sale.
Any advice for discouraged, halfway-there beginners?
I'm using this time to do more research, applying for loans/grants, and offering samples to friends/coworkers for testimonials. I'm keeping the passion going, even though I'm fighting the feeling of inadequacy constantly.
There's a training class I'm dying to start, 8 months part-time, that would enable me to perform additional services AND work abroad.
The big catch is...always, always, always, money. I'm making the least I've ever made and have next to nothing I can invest, rather than my time and energy. I refuse to let $400 be the obstacle I can't cross after I've put in so much work, and am debating pulling a couple thousand from my 401k to pay the fee and upgrade equipment.