r/fastfood • u/Boeing-B-47stratojet • 8d ago
Discussion Why are Krystal’s so haphazardly placed?
Compared to other hamburger joints, Hardee’s, Burger King, McDonald’s and so on, there seems to be no rhyme or reason where a Krystal is located.
Hardee’s seems to aim for small towns
Burger King for small-large cities
McDonald’s, everywhere.
Krystal on the other hand, it seems like they just throw a dart at a map.
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u/Own_Shallot7926 8d ago
Krystal is a bad, cheap restaurant. Their target audience is low income workers, interstate travelers with no other options and late night drunks. Everyone else is choosing to eat somewhere else.
They can't afford prime real estate and even if they could, it wouldn't attract more business anyways.