Why are Krystal’s so haphazardly placed?

[u/Boeing-B-47stratojet]

Compared to other hamburger joints, Hardee’s, Burger King, McDonald’s and so on, there seems to be no rhyme or reason where a Krystal is located.

Hardee’s seems to aim for small towns

Burger King for small-large cities

McDonald’s, everywhere.

Krystal on the other hand, it seems like they just throw a dart at a map.

[u/Apprehensive-Can-857]

Where I grew up and lived most of my life they used to focus on highway exits and 24-hour service. Commonplace now, but pretty rare 30 years ago. In the past 15 or 20 years they've moved further into the town and away from the highway exits.