Why are Krystal’s so haphazardly placed?

[u/Boeing-B-47stratojet]

Compared to other hamburger joints, Hardee’s, Burger King, McDonald’s and so on, there seems to be no rhyme or reason where a Krystal is located.

Hardee’s seems to aim for small towns

Burger King for small-large cities

McDonald’s, everywhere.

Krystal on the other hand, it seems like they just throw a dart at a map.

[u/manmythmustache]

Shoutout to the only Krystal I’ve experienced, rundown in Gaffney, SC attached inside to a Circle K just off I-85 because it always happened to be the ideal location to stop on the way to Greenville or Atlanta