r/fastfood • u/TropicalKing • 5d ago

Question Cracker Barrel

Who here goes to Cracker Barrel and what do you think of the food, decor, atmosphere, and new changes?

Cracker Barrel has been in the news lately because of the logo change, rebranding, decor changes, and "woke" controversy. The logo change caused the stock price of Cracker Barrel to crash 12% on Thursday. I personally think it's an over-reaction, and there really is nothing wrong with the new logo. Of course I've never been to a Cracker Barrel and it isn't really a Californian thing.

All publicity is good publicity, and the logo change and media buzz surrounding it may be the best thing to happen to Cracker Barrel in years.

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10

u/tomandshell 5d ago

I really don’t understand what’s “woke” about their new logo. It’s not like it says Cracker Barrel on top of a rainbow flag.

15

u/DirkKeggler 5d ago

It's not woke,  so much as they're making an "old country store" change to look like a restaurant in a gentrified area of a hip city in the south,  and people don't like them turning their back on tradition.  It's supposed to feel like a rural themed place on the interstate highway,  and this new look takes away from that. 

-8

u/HambugerBurglarizer 5d ago edited 5d ago

They don't still have the same corny rocking chairs, cheesy gift shop, and overly salty bland food they always had?

5

u/DirkKeggler 5d ago

In fairness I've only seen pictures of the remodeled dining room,  I don't know what they did to the gift shop, if anything.  But corny as it was,  the ambiance of the dining room was distinctive,  and they're trashing that. I can understand why people aren't happy. 

6

u/HambugerBurglarizer 5d ago

Part of the constant enshitification of this country, where everything is turning grey and beige and losing all semblance of personality.

2

u/DirkKeggler 5d ago

Enshittification is truly the best new word of this current decade