r/growmybusiness • u/Captain_Subtext_47 • 15h ago
Feedback Distribution advice: how would you reach agencies/brand managers who with a tool to solve the “save now, can’t find later” dilemma?
I’m NOT selling anything here, just looking for distribution advice. Context: I built a tiny tool that helps me search what’s inside my saved short-form videos (TikTok/Reels/Shorts). I’m trying to figure out how to reach the right audience WITHOUT spamming or posting links. Who I think this helps: - Small–mid marketing agencies (2–50 ppl) who save examples for audits/briefs/competition/brands - In-house brand managers/social leads at DTC/ecom brands - UGC creators who “save now, can’t find later”
Signals so far (non-sales): - People say they save a lot, but can’t relocate clips when planning - Manual Google Sheets/tagging exists but gets abandoned - Those big creators looking for Inspo and need a clever way to organise all that content and search it - Those monitoring the competition - Those looking after number influencers across multiple brands. My current distribution hypotheses (tear these apart) 1) Where they hang out: LinkedIn (agency owners/CMs), Reddit pro subs, a few Slack/Discord communities 2) Entry angle: “research ops” (findable references) vs “growth hacks” 3) Lead magnet: share frameworks/templates (e.g., “audit your saved Reels in 15 mins”) 4) Partnerships: co-posts with analytics/scheduling tools (complimentary, not competitive) 5) Case studies: show how 10 saved videos become a simple brief
What I’m stuck on - Finding qualified places to meet agency owners (besides cold email) - Messaging that doesn’t sound like AI salad; which job-to-be-done resonates? - Whether to focus on one segment first (agencies) or run two small tests in parallel (agencies + in-house) - How to measure interest without links (comment prompts? survey questions?)
If you were me, I guess this is the big ask here: how would you… 1) Get the first 10 interviews with agency owners this month (no links)? 2) Validate willingness-to-pay without turning this into a pitch? 3) Position the outcome in one line? (Two options I’m testing:) A) “Search your saved videos by what’s inside—hooks, themes, products.” B) “From saved chaos to a reference library you can actually use.” 4) Reach brand managers specifically—what communities/newsletters actually get read? 5) Pick one: agencies vs. in-house. who closes faster in your experience?
Budget/time box - Solo founder, small budget - Goal: 10 qualified interviews + 3 pilot users in 30 days - Success metric: do they re-use saves during planning at least weekly?
I’ll share a summary of what I learn back here if that’s useful. Blunt feedback welcome, especially on where my audience actually hangs out and what language feels natural to them.
Any advice is much appreciated.