And it’s everywhere. When Helvetica is well deployed, it’s iconic. Target, JCPenney, Crate & Barrel, Toyota, Jeep, Harley-Davidson, 3M (and the Scotch tape and Post-It notes they make), MLB American League and the NBA, Verizon’s old logo, even McDonald’s are all brilliant uses of Helvetica. On the other hand, if you get lazy, you get The Gap’s disastrous rollout or Verizon’s new wordmark. And if that’s all enough to give you a headache, CVS also uses it.
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u/[deleted] 17d ago edited 13d ago
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