r/mildlyinfuriating • u/Cyberspace_Sorcerer • 3d ago

I just want to know the price...

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I had to go and scan it at the self checkout to know the price.

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u/Troglodytes_Cousin 3d ago

This is some bullshit - as lidl uses E-ink displays for displaying prices - they can be updated realtime.

2

u/Lejoskee 3d ago

The E-ink would be the same for everyone, the price online could vary from customer to customer, depending on their spending habit, budget and urgency. If the business knows you do your groceries on wednesday and buy a lot of, lets say, fish, they would up the fish prices for you in that time window and so experiment with thousands of customers on how much they could be able to charge for a product on that specific day.

3

u/Troglodytes_Cousin 3d ago

Oh yeah - screw price discrimination.