Producer here. I did a previous post on some data that I've been tracking and got quite the response! So I wanted to keep up the trend of sharing data being gathered. I'll be aiming to share some data every couple of weeks on here based off different trends being seen or crazy news coming. I started this journey to help solve my own pain point of finding new buyers, sales agents, producers etc to be reaching out to with projects.... it's taken me down quite the rabbit hole. Mainly tracking main industry sources such as Deadline, Variety, Hollywood Reporter, IndieWire, C21, etc. so take what you you will from the data!
Here are a few things that stood out from the last 60 days:
1. Genre momentum:
- Drama and Thriller dominate, but no surprise there.
- Comedy has quietly surged which is awesome to see, being a comedy fan, especially ensemble or character-driven comedies.
- Horror is still hot, but mid-budget horror ($5–25M) is where buyers are most active now. The “cheap horror” myth doesn’t line up with the data (mentioned this in the last post too). Perhaps though that's because they are mentioned less in the trades as it's alot more indie, so my app doesn't pick it up as much, but this is the data I'm finding.
- Romantic Comedy has made a surprising comeback, with multiple buyers circling it in trades. I have a zombie-romcom film I'm working on so this is also great data to see!
- Documentary is stronger than expected, particularly true-crime and social-impact.DramaDrama
Drama ████████████████████████████████ 312
Thriller ███████████████████████████ 268
Comedy ████████████████████ 201
Horror ██████████████████ 176
Documentary ██████████████ 142
Action █████████████ 127
Romantic Comedy █████████ 89
Science Fiction ███████ 77
Animation █████ 52
Family ████ 41
Drama (312 mentions)
Thriller (268 mentions)
Comedy (201 mentions)
\Data represents buyer interest over the past 60 days*
2. How deals are actually flowing (pathways being tracked!):
One thing I realized is I needed to also track pathways. A system to see if there is a way to build out scenarios or options on reaching certain buyers. Obviously this is a heavily gatekept industry but as the data continues to mature I'm starting to see some really cool insight and helpful info! One thing that jumped out: hardly anything goes direct to a streamer. Most projects take 2–3 “hops.” A few real examples from the last couple months:
1. 🎬 Festival (Cleveland Int'l) ═══▶ 🤝 Sales Agent ═══▶ 📺 Distributor
2. 🏗️ Producer (5&2 Studios) ═══▶ 🏢 Amazon MGM Studios ═══▶ 🎥 Prime Video
3. 📋 The Black List ═══▶ 🏗️ Producer (Jax Media) ═══▶ 📺 Fox
4. 🎓 NYU Purple List ═════════════════════════▶ 🔥 Netflix
5. 🏛️ Village Roadshow ═══▶ 🏢 Sony Pictures ═══▶ 🎬 Studio Release
6. 🎭 Agency Rep (Brillstein/Paradigm) ═══▶ 🏢 Studio ═══▶ 📱 Streamer
Most Common Endpoints:
Streamers (Netflix, Prime Video) - 3 chains (chains being the steps or links to getting to the final sale)
Traditional Studios - 2 chains
Network TV (Fox) - 1 chain
Shortest Path: NYU Purple List → Netflix (direct!)
So if you’re banging your head against the wall trying to cold-pitch Netflix… it’s probably not the project or script (although of course no one takes unsolicited content so that's always a given). The trade data shows those “bridges” (producers, agencies, festivals, lists) are what get projects through the door. And yes... way easier said than done! But still some interesting nuggets of info.
Takeaway (take it with a grain of salt):
These are just a few insights I pulled from the data, but based off the response of my last post (good and bad ha!) I want to keep sharing insights and hopefully they're of use to some people in this tricky industry we're all crazy enough to be in.
- Genres cycle faster than the chatter makes it seem.
- Buyers are far more specific than “we’re looking for drama.”
- The actual pathways almost always involve a bridge.
Curious what others here are seeing. For those of you who’ve gotten traction lately, was it through a rep, a festival, a producer partner, or something else? Would love to know! Also LET ME KNOW what data you would want a deep dive on for the next Industry Pulse. Budgets? Exec Movements? Sub genres? Let me know!