So a while back there was a lot of interest into whether the Burton 26 Custom is AI generated
https://www.reddit.com/r/snowboarding/s/Ph6AVeXm5e
In previous seasons, or at least last season, Burton seem to have released details on the artists who designed the graphics.
https://www.burton.com/blogs/the-burton-blog/the-artists-behind-burtons-2025-board-graphics/
I’m in the market for a Custom X so I wrote to Burton asking whether it was AI generated.
This is their response:
‘Hey (my name - redacted),
thanks for reaching out to us and being so invested in our products designs, that shows a real rider.
The Custom X design is not AI generated. Unfortunately I don't have more details on who or how we made it, but I can assure it's man made.
I hope that solves the question, have a good one.
Please don't hesitate to reach out to me.
Best Regards,
(burton employee name - redacted)
Burton Guide Europe
Burton Europe’
I then asked out of curiosity if the new Custom, the one which has so much debate about it, was AI generated. They replied ‘no it’s no AI generated, luckily’.
So this really is just info for the sub. Part of me kind of thinks in the modern age board companies need to take the threat of AI seriously and if they don’t use it, shout from the hills if that’s the case and release the artists names.