r/startups Jul 11 '25

Share your startup - quarterly post

Share Your Startup - Q4 2023

r/startups wants to hear what you're working on!

Tell us about your startup in a comment within this submission. Follow this template:

  • Startup Name / URL
  • Location of Your Headquarters
    • Let people know where you are based for possible local networking with you and to share local resources with you
  • Elevator Pitch/Explainer Video
  • More details:
    • What life cycle stage is your startup at? (reference the stages below)
    • Your role?
  • What goals are you trying to reach this month?
    • How could r/startups help?
    • Do NOT solicit funds publicly--this may be illegal for you to do so
  • Discount for r/startups subscribers?
    • Share how our community can get a discount

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Startup Life Cycle Stages (Max Marmer life cycle model for startups as used by Startup Genome and Kauffman Foundation)

Discovery

  • Researching the market, the competitors, and the potential users
  • Designing the first iteration of the user experience
  • Working towards problem/solution fit (Market Validation)
  • Building MVP

Validation

  • Achieved problem/solution fit (Market Validation)
  • MVP launched
  • Conducting Product Validation
  • Revising/refining user experience based on results of Product Validation tests
  • Refining Product through new Versions (Ver.1+)
  • Working towards product/market fit

Efficiency

  • Achieved product/market fit
  • Preparing to begin the scaling process
  • Optimizing the user experience to handle aggressive user growth at scale
  • Optimizing the performance of the product to handle aggressive user growth at scale
  • Optimizing the operational workflows and systems in preparation for scaling
  • Conducting validation tests of scaling strategies

Scaling

  • Achieved validation of scaling strategies
  • Achieved an acceptable level of optimization of the operational systems
  • Actively pushing forward with aggressive growth
  • Conducting validation tests to achieve a repeatable sales process at scale

Profit Maximization

  • Successfully scaled the business and can now be considered an established company
  • Expanding production and operations in order to increase revenue
  • Optimizing systems to maximize profits

Renewal

  • Has achieved near-peak profits
  • Has achieved near-peak optimization of systems
  • Actively seeking to reinvent the company and core products to stay innovative
  • Actively seeking to acquire other companies and technologies to expand market share and relevancy
  • Actively exploring horizontal and vertical expansion to increase prevent the decline of the company
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u/tophermck Jul 17 '25

Startup Name / URL
Oh Shell! - https://ohsh.dev

Location of Your Headquarters
Based in Texas, USA

Elevator Pitch/Explainer Video
Oh Shell! is an AI-powered tool that automatically converts terminal sessions into comprehensive, searchable runbooks. During incident response, engineers lose valuable institutional knowledge when debugging steps and command sequences get scattered across terminal histories. Our CLI tool records your terminal sessions and uses AI to generate structured runbooks with step-by-step procedures, command explanations, and integrations with tools like Notion, Google Docs, and incident management platforms.
More details:
We're solving the problem of lost institutional knowledge during incident response. Every time an SRE team handles an incident, critical troubleshooting steps and decision-making processes are captured only in individual memories and terminal histories. When similar incidents occur, teams end up repeating the same debugging process from scratch. Oh Shell! automatically captures this knowledge and turns it into reusable, searchable runbooks that the entire team can benefit from.

What life cycle stage is your startup at?
Early Stage - We have a functional CLI tool, web dashboard, and several integrations working. We're actively seeking user feedback and early adopters to validate the product-market fit and iterate on features.

Your role?
I am the founder and sole developer of Oh Shell!

What goals are you trying to reach this month?

  • Get feedback from 51+ SRE/DevOps engineers on the current product
  • Identify the most valuable integrations and features to prioritize
  • Understand how teams currently handle runbook creation and maintenance
  • Validate that this solves a real pain point in incident response workflows

How could r/startups help?
Feedback on the product concept and current implementation
Suggestions for additional integrations or features that would be valuable
Insights into how other teams handle incident response documentation
Potential early users who could test the tool and provide detailed feedback
Advice on pricing strategy and go-to-market approach for developer tools

Discount for r/startups subscribers? The product is free for r/startups subscribers, while in pre-launch phase.

u/hardru Jul 17 '25

Heyy! Nice idea, I would have loved something like this at my prior job (not at the current one unfortunately), it felt like I was constantly doing the same exact commands but I was the only one in the team who knew how to do them.

I saw you mentioned you would like advice on pricing strategy. I work on Atlas, which is a platform that helps decide the pricing strategy, monitors it and suggests changes (never-ending task!) and implements it into your codebase easily. Maybe our AI system can help you (pricing model suggestions are free), but if it doesn't, I'm sure someone from our team would love to help you (and this way improve our AI system)!