r/truegaming • u/grailly • 1d ago
The trend of big publishers loosening their grip on their IP has been great for everyone
Big publishers are famously VERY protective of their IP. They would prefer seeing it burn to the ground rather than have it flourish in hands that aren't theirs. See: Microsoft recently killing a deal to get sell Perfect Dark because they didn't want to drop the IP. There has however been some loosening of that tight grip at some publishers and I hope it will continue and spread.
It's been going on for a few years, but with the releases of Ninja Gaiden: Ragebound and Shinobi: Art of Vengeance, I'm starting to feel comfortable calling it a trend. Publishers are lending out their IP to smaller studios to put out entries in their series that they would have never done themselves.
A few examples to give a picture of the spread:
- Nintendo:
- Cadence of Hyrule
- Ubisoft:
- The Rogue Prince of Persia
- Heroes of Might and Magic: Olden Era
- Koei:
- Ninja Gaiden: Ragebound
- SEGA:
- Shinobi: Art of Vengeance
- Streets of Rage 4
It's a bit awkward creating this list, because it's very much based on feelings. Hiring a studio to make a game or simply outsourcing has been a thing forever. A good part of Nintendo's output is developed at Bandai Namco, for example, but I'm not including New Pokemon Snap in the list. The games I find more interesting are the ones that take on the identity of the developer, as if the developer had carte blanche with the IP. The Rogue Prince of Persia, for example, very much feels like an Evil Empire Game, not a Ubisoft game.
I'm not sure whether to include games like Stranger of Paradise: Final Fantasy Origin or Hyrule Warriors.
This has been a true win-win-win situations. Not only is it cool for fans of the series to get new games, especially when it comes to dormant IP. I also see it as great opportunities for small developers and publishers.
Small developers get to work on a famous IP and get a boost in marketing. Some games can only sell with an attached popular IP. Heroes: Olden Era recently announced getting 750K wishlists on Steam; that would not have happened to the same game minus the IP.
For publishers, it's a low-risk way to serve fans of their IP, either maintaining its popularity or attempting to revive it. Ninja Gaiden and Shinobi are clearly part of campaigns to revive Ninja Gaiden and SEGA legacy IP, respectively.
I feel like this loosening grip is a positive side-effect of a widening industry. When before publishers could control every aspect of their IP, they have had to give up on that control to conform to modern marketing. Be it because of cross-overs, movies or TV series with other big companies, publishers have gotten more used to not having the full control over their IP leaving some space for these neat little projects. We might be in a nice little sweet spot right now, however. I could easily see this going overboard.